• Website Promotion
• Internet Distribution
• E-mail Marketing
• E-mail Branding
• Mobile Sites
• Social Media
The Review Manager is a Guest Book for your website which allows visitors to write a review and you, the establishment owner, to decide which reviews you want to publish and to invite guests to write reviews on your website and in social media channels.
(improve conversion rates).
An Introduction to the Mail Manager:
The Review Manager is a smart online Guest Book for your website which allows visitors to write a review and you, the establishment owner, to decide which reviews you want to publish to your own website and to invite guests to write reviews on your website and in social media channels.
How does the Review Manager work:
- Once integrated into your website, guest can write a review about your establishment.
- You will be notified by e-mail of a new review and will be able to decide whether you want to publish the review to your website or not.
- You are also able to post reviews to your website which you have received via any other channel.
- The Review Manager also allows you to send you guests an invitation to write a review, thus increasing the amount of reviews about your establishment.
- At the same time, you can integrate other review channels such as TripAdvisor into the Review Manager to increase the amount of reviews on other hotel review sites.
- Once you have received a review, you can reply to the reviewer with a thank you note.
What are the advantages of the Review Manager:
- The Review Manager allows you to post guest reviews to your own website without of having to contact your webmaster.
- Guest can write a review on your own website at any time.
- You, the establishment owner, can invite guests to write a review. All you need to do is to enter the guests contact details and date of departure and the Review Manager will do the rest for you.
- You will be notified of any new review.
- You can decide which review you want to publish and which not.
- The Review Manager allows you to integrate other review channels such as Facebook or TripAdvisor or any other hotel review site to ensure you grow your reviews on these sites as well.
- The Review Manager will automatically send out an e-mail with a thank you note.
- You have the option to set a minimum rating (for example min. 4 out of 5) for which the Review Manager will automatically include in the "Thank You E-mail" a link to any other hotel review site such as Trip Advisor, inviting guests to share their positive experience with other travelers.
- The Review Manager has an integrated spam filter, so you will not receive any spam and no spam will ever be posted on your guest book.
The Importance of User Reviews in Improving your Conversions Rates
The explosion of user-generated content (UGC) has changed expectations around travel planning content and the ability to share travel experiences both during and after a trip.
User-generated content is now de facto a component in the travel research and trip booking process for travelers. For establishments, they serve a variety of roles.
In media- and content-focused channels, they are tools for engaging travelers around a brand, building community and sharing information. In transactional channels, where the booking of travel actually takes place, user-generated content is getting to be more and more influential in the purchase decision and conversion.
The Review Manager is included in all our Website Hosting & Promotion Packages.
Travelers use reviews throughout the booking cycle. Early in the planning process when travellers are still trying to decide where to go, they might read blogs, seek out destination reviews, or increasingly, look to people in their social networks for feedback. Once they’ve decided where to go, they’re looking for feedback on specific activities and establishments, hoping to be inspired or just find a safe place to spend the night. In the transactional environment, user reviews are powerful drivers of conversion and bookings.
Good reviews of 4.0 or 5.0 out of 5.0 generate more than double the conversion of a review of 1.0 – 2.9.
Travelers look for authentic information that doesn’t appear too skewed towards the positive or negative, they want real traveller experiences. Particularly when people get to choosing the individual hotel, they want to know they can trust the content they’re reading.
Travelers are also getting savvy about reviews, easily spotting the marketer writing about their own hotel or setting aside the one person who had an anomalous bad experience in a sea of good reviews.
There is a strong emotional component of Guest Reviews which can’t be ignored. For instance, studies have indicated that those travelers who have used reviews for their most recent trip, did so to get excited about their upcoming trip.