As winter approaches, so does the challenge of maintaining healthy occupancy rates. While South Africa’s winter months may bring cooler temperatures, they also offer unique opportunities to attract guests seeking cosy getaways and memorable experiences. In this edition, we delve into strategies to boost your occupancy during the slower winter season.

  1. Embrace Seasonal Themes: Tap into the winter spirit by incorporating seasonal themes into your guest house ambiance. Consider adding warm, inviting decor elements such as plush blankets, flickering fireplaces, and seasonal foliage to create a cosy atmosphere. Host themed events like winter wine tastings, bonfire nights, or cooking classes featuring hearty winter dishes to entice guests looking for unique experiences.
  2. Offer Special Packages: Create enticing packages tailored to winter travellers. Bundle accommodation with activities like guided winter hikes, wildlife safaris, or wine tours to showcase the beauty of the season. Consider partnering with local businesses to offer exclusive discounts on winter activities.
  3. Highlight Indoor Amenities: Promote the indoor amenities of your guest house to attract guests seeking refuge from the cold. Showcase amenities like indoor pools, hot tubs, sauna facilities, or cosy lounges with board games and books. Highlight complimentary services such as in-room fireplaces, heated floors, or luxurious bath amenities to appeal to guests looking for comfort and relaxation.
  4. Implement Seasonal Promotions: Entice guests with enticing promotions and discounts tailored to the winter season. Offer mid-week specials, extended-stay discounts, or early booking incentives to encourage guests to plan their winter getaways in advance. Leverage digital marketing channels and social media platforms to promote your winter promotions and reach a wider audience of potential guests.
  5. Enhance Culinary Experiences: Elevate your culinary offerings to delight guests with comforting winter fare. Showcase seasonal menus featuring hearty soups, stews, and warm desserts made with locally sourced ingredients. Consider offering wine pairing dinners, cooking classes, or intimate chef-led dining experiences to create memorable moments for your guests.
  6. Create Cosy Retreats: Transform your guest rooms into inviting retreats that offer a respite from the winter chill. Invest in quality bedding, plush linens, and extra blankets to ensure guests stay warm and comfortable throughout their stay. Add thoughtful touches like electric blankets, hot water bottles, or aromatherapy diffusers to enhance the cosy ambiance and promote restful sleep.
  7. Foster Community Engagement: Build a sense of community among your guests by hosting social events and activities that encourage interaction and camaraderie. Organise movie nights, game evenings, or wine tastings where guests can connect and share their travel experiences. Encourage guests to leave reviews and testimonials to showcase the warmth and hospitality of your guest house to future travellers.

By embracing the unique opportunities that winter brings and implementing these strategies, you can boost your occupancy rates and create unforgettable experiences for your guests during the slower winter months in South Africa. Remember, with creativity, innovation, and a warm welcome, your guest house can shine year-round!

Wishing you a successful and thriving winter season ahead!

For more info and assistance, please pop us a mail at or WhatsApp Jacques on 084 706 2020 or Anika on 084 690 6526