Boosting Winter Occupancy

As we transition into the winter months here in South Africa, we understand the challenges that come with maintaining optimal occupancy levels. However, fear not! With strategic online marketing efforts, you can attract guests even during the slower winter season....

Tourism Marketing Tips and Trends for 2024

After a bumper season, it's time to start looking at getting things going for 2024 and another awesome season to come! Applying the 2024 tourism trends to your guest house can significantly enhance the guest experience, increase bookings, and differentiate your...

How to Boost Your Winter Bookings

Promoting your guest house during the winter months can be an effective way to attract guests and boost bookings. Here are some strategies to help you maximize your promotion efforts during this season: Highlight winter-themed activities: Emphasise the unique...

How to Spring into Summer with your Online Marketing Strategy

Things are starting to hot up in South Africa and we can’t wait for the long awaited season to finally kick off. But are you ready to receive guests and are you on top of things with your online marketing? If not, don’t worry, we’re here to help. We’ve put together a...

How to Generate Direct Bookings this Winter

As we’re all very much aware, most hotels and guesthouses struggle in the winter months. Less leisure travel happens locally as well as internationally and this leads to lower occupancy in general. Marketing at this time is now absolutely key to helping you get more...

How to Increase Direct Bookings with Google Hotels

Let’s start with the basics, What is Google Hotels?  Simply put, it’s a “hotel metasearch engine” which forms part of the wider, general Google Search Engine.  It allows potential guests to search for, and book, accommodation online and establishments to...

5 Online Hospitality Marketing Must Haves

Whether you’re starting your business from scratch, taking over an existing business or just looking to upgrade your current online marketing strategy ( there’s always room for improvement right? ), the following must have services and products are absolutely key to...

Tips On How To Attract Local Guests Back After a Lockdown

Now that we as South Africans have been granted a little more freedom of movement and the Covid-19 pandemic seems to be more under control, there is a sudden demand for mini-breaks over weekends, and even mid-week, and just a general desire to get away from it all for...

How To Manage Online Reviews During the Covid-19 Pandemic

During the course of the ongoing pandemic, there has been a noticeable increase in the amount of negative reviews accommodation establishments have been experiencing. This is due to some very pandemic-specific reasons at work. Firstly, travelers who are staying in...

5 Tips on How to Communicate with Guests During Lockdown

With South Africa’s tourism industry yet again receiving a massive blow, and establishments being forced to stay shut for leisure travel, it’s been very hard on us all to remain afloat and survive these unprecedented times. Even so, it remains ABSOLUTELY ESSENTIAL for...

5 Post Covid-19 Travel Trends to Watch Out For

In the aftermath of the current Covid-19 pandemic, global tourism is bound to shift in a different direction. Travelers will be looking for experiences giving the most bang for their buck with minimum risk. Due to the disastrous effect the pandemic has had on the...

5 Savvy Ways to Attract Business Travellers

With South Africa’s strict lockdown rules being slightly alleviated, the tourism industry, and accommodation establishments, in particular, can now again start thinking about reopening their doors and the way forward. The first allowed out the gates are the business...

5 Ways to Repackage Tourism Services in the Covid-19 Era

As we are all well aware, hotels, guest houses, tour companies and the like are experiencing substantial revenue losses due to the COVID-19 Pandemic and "normal life" as we know it is essentially over. The after-effects of this pandemic will linger on for at least two...

3 Steps to dealing with Social Media during Covid-19 Lockdown

Whilst we are settling into the quietness of lockdown, one space is buzzing with human interaction. People are turning to social media to connect with friends, family, and to stay in the loop. More than ever before. Although this provides a rather unique opportunity...

7 Tips On How Your Establishment Can Survive Covid-19

In these uncertain times, faced with a worldwide pandemic, the hospitality industry is feeling it most of all due to travel bans, lockdowns and an unprecedented sweep in booking cancellations. However, fear not! We are here to equip you with some handy tips on how to...

3 Ways How Social Media has Transformed Travel Marketing

The travel and hospitality industry has been fundamentally changed by the increase in popularity of social channels. This has in turn completely changed the face of travel and tourism marketing. From the way that travelers are searching for potential destinations, the...

4 Reasons Why You Should Update Your Website

If you are a small property owner still not sure if investing in a modern website is the right thing to do, you will find the below information very informative and in all probability experience a rapid change of mind. There are loads of reasons why your accommodation...

How to Run Your Business Email through your Gmail account

How to Run Your Business Email through your Gmail account

1.) Sign into your Gmail account Sign into the Gmail Account you want to Link to your Business Email Address. www.google.com/gmail/ Look for the Gear Icon top right - Click the gear icon and select Settings. 2.) Add your Business Email account details. Click on...

Great News from Google!

Google Hotels - The next big thing! Our favourite search engine giant, Google, has quietly been experimenting with accommodation bookings and travel options that’s sure to have a massive effect on the travel industry. Their idea is to give online travel agencies a...

How to get ready for the Google+ Shutdown

Google+ is shutting down for consumers. The official deletion date of the platform is, 2 April 2019. The reason for this course of action is due to a bug that exposed the user data of 52.5 million accounts. As a social media platform Google+ never got the traction to...

Why does Google want my Website to be SSL secure?

Earlier this year Google issued information stating that they will mark all url’s not preceded by HTTPS as “not secure” in their Chrome browser, thus sites will risk losing valuable traffic by being marked as such. Bottom line is that Google is concerned with your...

Handy tips on Increasing Occupancy during Off-Season

Every establishment has faced challenges during the off-season, when things are quieter and the steady stream of tourists holidaying on our shores slow down to a trickle. You’ve identified when your slow season is, but how do you fix it and prevent reservations from...

How to promote your Guest House for Valentine’s Day

14 February provides a great chance for guest house owners to take advantage of the romantic buzz and create a helpful boost to bookings. Let's dive in and take a look at how you can make this special day count. 1. Start with Love. Valentine’s Day is one of the best...

What is Sustainable Tourism and Why is it Important?

The words “sustainable” and “responsible” have become buzzwords in tourism in recent years, right up there with “eco-friendly”, as the newest thing to strive to for all in the travel business. But what is sustainable tourism and why should we in the travel business...

27 Reasons To Visit South Africa

In celebration of World Tourism Day, we’ve compiled 27  reasons to visit South Africa. Looking at our list of touristy favourites we hope that these are also reasons to be more protective of our fragile ecosystem, more creative and committed in our push towards...

Why POPI is Important to your Guest House?

POPI refers to South Africa’s Protection of Personal Information Act. This newly introduced Law regulates the Processing of Personal Information and applies to your business. The Act was signed into law in November 2013 and formally introduced in February 2017. The...

How to Manage your Online Reviews and why it’s Important

If you are getting started with a strategy for receiving and managing online reviews and guest feedback, first on your list should be the world’s biggest travel site: TripAdvisor. TripAdvisor has become an important resource for travelers as well as establishments...

Do Hotel Rating Schemes still hold Value?

Is the hotel rating system something of the past? We tend to think so. The inspection and classification of lodging facilities emerged in the early 20th century. However, the seismic change in the global hospitality industry over the last two decades has rendered the...

How to Manage your Online Reviews Successfully

How to Manage your Online Reviews Successfully

Right, we now have a brand new, optimised and working website. Next up we need to start managing our online exposure and make sure it reaches maximum potential and gets you the best possible results. First up, the all important reviews! Gone are the days of your...

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