In 2021 your mobile website experience is absolutely critical to marketing success.  It’s been relevant for some time now, but the importance of it only continues to increase.   What is mobile site experience exactly, what does it mean for your website and what are the requirements?

Let’s quickly look at the basics:

Mobile-friendly:  Does your site appear clearly visible on all screen sizes without having to pinch or zoom and can all aspects of the site be reached with ease?

Fast to load:  Does your site load quick enough before users click back to search?

Easy to Use:  Can users easily find what they are looking for?

Having a strong mobile site experience is no longer simply a competitive advantage, it’s absolutely essential to your search performance and conversion numbers. As early as 2015, mobile device traffic surpassed desktop searches and this continues to climb.  As of February 2021 mobile devices make up over 54 % of traffic world wide.  We reckon it’s safe to say that mobile is the new desktop and website requirements have moved from Mobile Friendly to Mobile First!

Here’s how and why you should bring your site up to speed and how we can help:

1. Content is Key

When mobile sites first gained popularity, it was fine to provide users with less content on the mobile site compared to desktop in order to keep mobile sites simple.  However, Google rolled out mobile-first indexing, therefore your mobile sites content now needs to take precedence. Google has made it clear that Google is only indexing the content that exists on the mobile version of a site and desktop content will essentially be ignored. In other words, if you want your site’s content to rank in Google search, make sure the mobile version of your site reflects that.

2. Mobile First

You may have heard of Responsive Site Design.  This type of design varies the appearance of a site based on the size of the browser or device it is viewed on.  Responsive sites reformat the content on a desktop site to accommodate the needs of mobile device users too.  Responsive sites not only meet Google’s standards for mobile sites, but their layout also appeals strongly to mobile users.  In today’s shifting landscape, we definitely recommend responsive sites as the ultimate Mobile First approach to web design, in other words, it’s what your site should be.

3. Stand out in SERPS (Search Engine Results Pages )

Mobile users often conduct localized searches from their devices, looking for “________ near me” and other similar queries. Google is constantly looking to serve the most relevant results, so those localized queries can help bring you business. If your site isn’t optimized for mobile, you can be missing out on valuable leads that are likely to convert.

All this means is that you should be approaching your marketing  with mobile in mind.  From mobile-first, responsive site design to search engine optimization services, our team at Tourism Marketing SA is equipped to help improve your mobile site experience and drive results. 

Offer:   Website package soos vir Penguino?  Limited time?  Verskeie databasis?