Tourism Marketing SA (TMSA)
Illustrative coastal villa with an infinity pool overlooking the ocean

Attract more guests.
Grow your bookings.

More visibility. More enquiries. More direct bookings.

Book a Strategy Call

Four services. One booking journey.

Booking-focused websites, Google and AI search visibility, paid advertising and content marketing for ambitious independent accommodation brands. A focused approach to help independent accommodation brands get found, win more enquiries and increase direct bookings.

Accommodation website, booking calendar and cursor with a Cape Town background

Booking-focused websites

Clear, usable websites that show the guest experience and make enquiries and direct bookings easier.

Explore website services

Illustrated Google hotel results showing a boutique hotel, game lodge and guesthouse with a magnifying glass

Google and AI search visibility

Be found by relevant travellers through sound SEO, useful content and clearer information for search.

Explore search visibility

Rising campaign chart and loudhailer with a Blyde River Canyon background

Paid advertising

Targeted Google Ads and relevant landing pages that reach people actively looking for a stay.

Explore paid advertising

Illustrated boutique hotel article and pencil with Facebook, Instagram and Tripadvisor logos

Content marketing

Social content, articles and seasonal storytelling that bring your property and guest experience to life.

Explore content marketing

Featured Clients

Independent accommodation brands. Real destinations. A smarter approach to marketing.

Kunjani Villas and Wines exterior in Stellenbosch

Kunjani Villas

Stellenbosch / Boutique Villas

Guest accommodation at Sani Mountain Escape

Sani Mountain Escape

Sani Pass / Mountain lodge

Tulani Boutique Lodge infinity pool overlooking the Greater Kruger bushveld

Tulani Boutique Lodge

Greater Kruger / Boutique lodge

Cushioned seating on the stone stoep at Torburnlea Homestead overlooking the gardens

Torburnlea Homestead

Mbombela / Heritage guesthouse

View Our Work

What our
clients say.

Google

Read our Google reviews

  • We started November on a dismal 16% occupancy, ending on a very strong 54%. December, January and February have already more than doubled revenue. Jacques has incredible SEO and LLM skills, which is why we saw the great improvement in online presence, as well as their Google Ads campaigns, which focus on driving quality traffic and enquiries.

    We value them as a trusted long-term marketing partner and would highly recommend TMSA to any accommodation business looking to grow direct bookings.
    Pia Watermeyer
    Kunjani Villas & Wines
  • Since launching The Beach Palace in 2023, Tourism Marketing SA has been an invaluable partner in helping us establish and grow our online presence. Their expertise across website optimisation, SEO, Google Ads, social media, and digital marketing has played an important role in positioning our luxury boutique beach hotel in a competitive market.

    The team is professional, responsive, and genuinely invested in our success. We highly recommend TMSA to any hospitality business looking for a knowledgeable and reliable digital marketing partner.
    Alida van der Westhuizen
    The Beach Palace
  • As new entrants into the tourism industry we were very fortunate to be introduced to Tourism Marketing South Africa and their team in 2019. Their experience and expertise for the development, implementation and management of digital marketing channels for their clients in the tourism industry is exceptional.

    Proof of the pudding is in the eating, and for us the evidence is the outcomes for the Rusty Gate Mountain Retreat website and social media platforms.
    Bokkie Fourie
    Rusty Gate Mountain Retreat
  • Excellent service! We have been with Tourism Marketing South Africa for many years, and their service has always been exceptional. A special thank you to Jacques for his prompt, efficient, and friendly assistance whenever we need help. It is always a pleasure working with such a professional team.

    I highly recommend TMSA to anyone looking for expert marketing support for their business. Thank you for your consistent service and dedication over the years!
    Liezle Brink
    Kido Safaris / African Spirit Game Lodge
  • We’ve had a fantastic experience working with Tourism Marketing SA. They helped us set up and manage NightsBridge, Booking.com and our other OTA channels, making the whole process smooth and professional. They’ve also worked on our social media, creating great visibility for our business, and assisted us with all our technical account needs.

    The team is knowledgeable, efficient and always ready to help. Highly recommended!
    Orca View
    Orca View
  • We have been in the guesthouse industry for 25 years and had been dealing with many marketing agencies. More recently we have been working with Tourism Marketing and for once it was rather a pleasure than an obligation!

    It is so much better to have one company dealing with all our different needs regarding blogging, newsletters and SEO. We will gladly recommend Tourism Marketing to others in the guesthouse industry!
    Caledon Villa
    Caledon Villa

The whole journey matters.

A stronger campaign cannot fix a confusing booking path. We look at how the pieces work together, from the first search to the final booking action.

Start with a focused service, then build a more connected growth partnership as your needs develop.

21 years in accommodation marketing

Get found

Reach relevant travellers through search, advertising and content.

Make the next step easy

Review mobile usability, enquiry paths and the handover to your booking engine.

Learn and improve

Connect website and booking-engine data where feasible, use reporting to guide decisions, and apply AI-assisted workflows where they help.

The right partners.
Clearly defined roles.

Some accommodation businesses also need specialist help with distribution, revenue, reservations or travel trade relationships. We help identify the need and introduce the relevant partner.

Rooms Online

Support with OTA distribution, revenue, reservations, availability and booking-system connections.

roomsonline.co.za

RepresentCM

Travel trade representation, trade relationships, product training and sales support.

representcm.com

These services are delivered by our specialist partners. Each partner scopes, prices, contracts and invoices independently.

Ask About Partner Support

A clearer view of your marketing.

Explore our existing resources on websites, direct bookings, Google and AI visibility, paid advertising, content and guest trust.

OTA distribution

Understand the role of booking platforms and specialist distribution support for guesthouses and lodges.

Guest-experience storytelling

Explore how thoughtful, authentic storytelling can connect your accommodation brand with travellers.

Content that connects

Practical ideas for turning your guest experience into relevant, consistent marketing.

Browse All Resources

Let’s talk about your
accommodation brand.

Tell us about your property, your current marketing and what you want to improve. We can discuss whether TMSA is the right fit and where to start.

Book a Strategy Call