Privacy Policy

Last updated: 10 November 2026.

Who We Are

Tourism Marketing SA, also known as TMSA, provides marketing services to independent accommodation and selected tourism businesses.

The operator responsible for personal information collected through this website is TMSA Internet Marketing, trading as Tourism Marketing SA. Our public business address is 16 Mostert Rd, Melkbosstrand, Cape Town, 7441, South Africa.

For questions about this notice or your personal information, contact our privacy contact and Information Officer, Jacques Nel, at jacques@tourismmarketing.co.za. Do not send identity documents or sensitive records unless we explain why they are needed and agree a suitable way to provide them.

Information You Provide

Our enquiry form asks for your name, email address, property or business name and a message. You may also provide your website, telephone number and the service you are interested in. The form identifies required fields. Without the required information, we cannot process the form and respond meaningfully to your enquiry.

Please do not include payment-card details, identity numbers, guest records, health information or other sensitive personal information in a general website enquiry. Information you choose to send through email, telephone or WhatsApp is also handled through those services.

We use the information you provide to respond to your enquiry, discuss your requirements, prepare proposals and follow up on that discussion. The website form does not automatically send your enquiry to our specialist partners.

Website Visits And Enquiry Sources

Website, email and security providers may process technical information such as IP addresses, browser details, request times and security events when delivering and protecting the service. The known website stack includes xneelo, ManageWP, Cloudflare Turnstile, Google Tag Manager/Analytics and Metricool.

The new website currently records the first available source of a visit in that browser tab, for example a referring website or campaign tag. It also records the landing page and capture time. If you submit the enquiry form, available source details accompany the email so we can understand how enquiries reach us. Missing or blocked source information may be recorded as unknown.

This source record uses browser session storage, not an advertising identifier or an attribution cookie. The code reuses a record for up to 24 hours and replaces an older record when it next runs. This is not a promise that every browser will erase the stored value at exactly 24 hours; browser session restoration and clearing controls also affect storage. Closing a tab or clearing website data does not delete an enquiry email already sent to us.

We may collect information about how you use and interact with our website, including pages visited, links selected and how you found us. We use this information to understand visitor interest, assess and improve our marketing, and improve the website. Analytics and marketing service providers may process this information on our behalf.

Providers And External Services

We use relevant service providers to support our website, communications, analytics, security and backups. These providers may process information where needed to deliver those services. Authorised TMSA team members and relevant service providers may access enquiry information where needed.

We may retain technical and security records where needed to operate and protect our services. Backup copies may remain under our service providers’ retention schedules and may not be removed immediately when information is deleted from active systems.

Turnstile checks technical browser and connection signals to help distinguish legitimate visitors from bots. Cloudflare describes this processing in its Turnstile Privacy Addendum.

Maps and embedded videos connect to external services when you choose to load or play them. Those services may receive information about your visit and apply their own privacy and storage practices.

If you ask us to introduce you to a specialist partner such as Rooms Online or RepresentCM, we will explain what information we propose to share and obtain your permission first. Each partner provides its services independently under its own terms and privacy notice. Following links to client or platform websites takes you to services with their own privacy notices.

Some of our service providers may process or store your information outside South Africa when providing services such as email, analytics, security and website backups.

Retention And Security

We keep information for its stated purpose and applicable record-keeping obligations, then review whether it should be deleted, anonymised or retained for a justified reason.

Each quarter, we review closed, unsuccessful enquiries where 12 months have passed since our last meaningful contact. We delete or anonymise information we no longer need. We may retain relevant records longer for an active proposal, ongoing work, legal obligations or disputes. Backup copies expire under the applicable backup retention schedule.

We retain records relating to clients, contracts and accounts for as long as needed to provide our services, meet applicable record-keeping requirements or resolve disputes.

Enquiry emails and their source details are separate from the short-lived browser record. Copies in connected mailboxes, business records and backups must be included in the retention and deletion process. Backup expiry is not the same as immediate deletion from every copy.

We take reasonable technical and organisational steps to protect personal information against unauthorised access, loss and misuse. However, no website, email service or online system can guarantee absolute security.

Your Requests And Questions

You can contact us to ask what personal information we hold about you, request access or correction, or request deletion or object to processing where applicable. Where processing relies on consent, you may withdraw it for future processing. Applicable obligations or other lawful grounds may affect what can be removed or stopped. We may need proportionate information to verify a request.

You may also raise a privacy concern with South Africa's Information Regulator.

Changes To This Notice

We will update this notice when the website's data handling changes materially. The date above shows when this notice was last revised.