In today’s rapidly evolving technology environment, it is important for hospitality businesses to understand the latest trends in artificial intelligence (AI) and understand the impact it can have on their operations and their guest experience.
AI has the potential to automate repetitive tasks, freeing hospitality businesses to focus their efforts on managing customer relationships and delivering personalised experiences for their guests. With predictive analytics at their disposal, they can better analyse large amounts of data, predicting guest behavior and better interpret market trends.
Hospitality businesses are becoming more empowered to make data-driven decisions and develop effective marketing strategies, harnessing the power of AI-powered personalisation and recommendation engines.
Where do we see AI technology playing an important role in Hospitality Marketing?
AI Chatbots and Guest Experience
AI chatbots are becoming increasingly popular in the hospitality industry as they can help hospitality businesses improve the guest experience and reduce costs. Here are some ways in which AI chatbots can be used to increase guest engagement in the hospitality industry:
- Streamline Guest Experiences: AI-powered chatbots for hospitality can streamline guest experiences across all digital platforms and offer hyper-personalised assistance.
- Provide 24/7 Customer Service: AI chatbots can provide guests with 24/7 customer service, allowing them to get assistance whenever they need it.
- Handle Sophisticated Customer Queries: AI chatbots can handle more sophisticated customer queries for hospitality businesses thanks to their natural language processing and natural language understanding capabilities.
- Save Money and Resources: AI chatbots offer a cost-effective way to provide guests with personalised and efficient customer service, allowing hospitality businesses to save money and resources.
- Profile Guests: Chatbots can be used to profile guests and get to know them better, allowing hospitality businesses to always be one step ahead of their needs.
Overall, AI chatbots are revolutionising the way hospitality businesses do business by reducing costs and improving guest service. By using AI chatbots, these businesses can provide guests with a seamless experience that is tailored to their needs, leading to increased guest engagement and satisfaction.
AI and Google Advertising
Google Ads are incorporating AI in several ways to improve ad performance and efficiency. Here are some examples from the search results:
- Optimising Ad Combinations: Google Ad’s AI mixes and matches a variety of assets to find the best-performing combination for each customer. This allows advertisers to show personalised and meaningful ads that are more likely to convert.
- Smart Bidding: By keeping traffic together, Google’s AI can optimise marginal ROI across all traffic, helping to improve performance.
- Generative AI: This technology allows advertisers to supply “creative” content such as imagery, video, and text relating to a particular campaign, which the AI will then “remix” to generate ads based on the audience it aims to reach, as well as other goals such as sales targets.
- Automation: AI in Google Ads can do a lot of the hard work in a campaign through Ads automation, saving advertisers countless hours otherwise spent on tedious, repetitive tasks.
- Writing Ad Copy: Advertisers can use advanced AI to write effective and persuasive ads that generate leads and sales. The AI tool will help advertisers write ads that resonate with their audience while keeping to Google Ads guidelines on length and best practices.
- Optimising Performance: Google’s AI helps advertisers unlock incremental conversions and value from their budget by capturing reliable ROI and optimising performance in real-time. Advertisers can combine their knowledge with Google’s consumer insights to stay on top of fast-changing trends and meet customers where they are.
By using these AI tools, businesses can create more effective Google Ads that are tailored to their target audience, resulting in higher conversion rates and better ROI.
AI and Social Media Advertising
AI is being used in Social Media Advertising to help businesses create and optimise their ads. Here are some ways AI is being used in Facebook advertising:
- AI Copy Generators: AI copywriting platforms like Anyword can take input about a product and industry and turn it into nuanced, effective Facebook ads.
- Automated Campaign Creation and Optimisation: Platforms like EXOD.ai use machine learning to create and optimise entire Facebook ad campaigns automatically, based on data from the advertiser’s budget and network of advertisers.
- AI Content Generation: Tools like Copysmith’s AI tool can automatically generate Facebook ads for a company, product, or promotional campaign based on input from the user.
- Targeting Audiences: Facebook’s AI advertising algorithms take into account not only what a user does on Facebook, but also how they interact with the business off the social platform to make targeting as precise as possible.
- Rank Ads by Predicted Outcome: Creative AI can be used to rank ads by predicted outcome and gather high-fidelity signal about campaign performance, relative to objective and audience.
By using these AI tools, businesses can create more effective Facebook ads that are tailored to their target audience, resulting in higher conversion rates and better ROI.
Those who ignore AI will be left behind.
In the ever-evolving landscape of the hospitality industry, those who neglect to educate themselves about artificial intelligence (AI) run the risk of falling behind their competitors. As AI becomes increasingly prevalent in the field, embracing this transformative technology becomes imperative to reap its numerous benefits.
AI technology, including machine learning and algorithms, goes beyond customer-facing applications. It can also revolutionise the guest experience by automating tasks such as check-in and room service, liberating staff to focus on delivering personalised services and upgrades. Furthermore, leveraging big data and the Internet of Things (IoT), hospitality businesses can optimise their operations and make data-driven decisions through comprehensive data analytics.
The use of AI technology possesses the power to revolutionise various aspects of hospitality businesses’ operations, ranging from property management systems to messaging and social media strategies. By keeping abreast of the latest developments and advancements, these businesses can navigate the industry’s intense competition and remain at the forefront of innovation.