A Partnership from the Very Beginning
TMSA has had the privilege of being involved with The Beach Palace Ramsgate right from its inception. Our partnership began with the vision of creating a luxury boutique beach hotel that would stand out in the highly competitive hospitality market. With that goal in mind, we worked closely with The Beach Palace team to develop a robust and cohesive digital marketing strategy that would set the foundation for their future success.
Setting Up Their Digital Presence
From the start, TMSA played a crucial role in building The Beach Palace Ramsgate’s digital channels. Our team worked diligently to create a seamless online presence that reflected the elegance and luxury of the hotel itself. Here’s what we did:
- Website Development: We designed and developed a beautiful, user-friendly website that highlights The Beach Palace’s unique selling points, including its stunning beachfront location, luxurious accommodations, and top-tier services.
- OTA Listings: To drive bookings, we set up profiles on key Online Travel Agencies (OTAs) like Booking.com, Airbnb, Travelground, LekkeSlaap and Google Business, ensuring The Beach Palace Ramsgate reached a global audience of travellers seeking boutique beach experiences.
- Social Media: Our team developed and managed The Beach Palace’s social media channels, crafting engaging content that showcases their property’s beauty, updates on special offers, and guest experiences.
- Advertising & PR: We launched targeted advertising campaigns on social media and Google, and created compelling press releases that helped to generate buzz around the hotel’s opening and subsequent achievements.
- Email Marketing: To build customer loyalty and maintain relationships, we developed and executed effective email marketing strategies, keeping guests informed of exclusive promotions and updates.
Recognition at the International Golden Tree Travel Awards
Seeing The Beach Palace Ramsgate win the Best Boutique Beach Hotel award at the International Golden Tree Travel Awards is a huge honour for both The Beach Palace and TMSA. This recognition validates the hard work, vision, and strategic marketing efforts we’ve invested to help The Beach Palace reach the top tier of boutique hotels in South Africa.
Winning this award puts The Beach Palace on the global map, and we are proud to have been a driving force behind their digital success. It serves as a testament to the power of a well-executed marketing strategy and the impact that a strong online presence can have on a property’s brand and guest experience.
A Huge Honour for TMSA
For the TMSA team, this award is also a proud moment. It represents not only the success of The Beach Palace but also the effectiveness of the digital marketing channels we set up and managed. From website development to social media and advertising campaigns, we have been deeply involved in every aspect of their online journey, and it is rewarding to see the impact of our efforts recognised at such a high level.
The Journey Continues
While this award is a significant achievement, the journey doesn’t stop here. TMSA remains committed to helping The Beach Palace Ramsgate continue its upward trajectory, further enhancing its brand, expanding its reach, and delivering memorable guest experiences through our digital marketing expertise.
We are excited to see what the future holds for The Beach Palace Ramsgate and look forward to continuing to support them in achieving even greater success.
Need Help with Your Hospitality Marketing?
If you’re looking to elevate your brand in the hospitality industry, TMSA can help you reach your goals. From website design to social media management and advertising, we have the expertise to take your property to the next level. Contact us today to learn how we can create a custom marketing strategy tailored to your business.
