We all know that quality web design is a valuable investment, but what are the real benefits of hiring a professional designer? Is the price tag worth it? Will a website that looks good bring in business?
Yes, and here’s why:
1) Consistent Brand Identity:
Professional designers think about the big picture. They create a visual language for your brand that is consistent across different contexts. Your website, logo, business cards, and even your Twitter profile have to form a coherent whole. Brands that have a consistent visual language make a more memorable impression than those that look like five different side-businesses.
2) More Visitors who stay on the Page:
You’re not looking for clicks. You’re looking for visitors who browse through your site and get to know who you are. Remember that most people will leave after on glimpse at your site. It takes something special to keep them interested, let alone willing to make a reservation!
3) More guests:
Calls to action are the sign-up, book now, and the learn more parts of your site. Where are on the web page, how they look, and what they say will determine how many more people decide to book at your establishment.
4) Distinction from Competitors:
Good-enough websites just don’t cut it anymore. Within one industry, there are many sites that look the same. They say the right things, but the design is mediocre and they don’t make the effort to point out what makes this particular establishment different and special. Quality means distilling all of your unique selling points into one coherent visual image.
5) Form, Structure and Purpose to Content:
Content and design need to be perfectly aligned on your site. Most people will not put in the effort to understand what you are trying to say. Large blocks of small text, confusing navigation, and obscured calls to action will turn visitors away. Designers work with your content so that it’s clear and people are directed to what you want them to do.
6) Polished details:
The choice of fonts, spacing of text, and contrast are details that make a difference in the overall quality of your site. These kinds of nuances may not seem that important, but they affect how readable and functional the site is.
7) Objective Perspective:
You are the expert on your own establishment, but you are not an expert on web design. Sometimes there needs to be a compromise between what you want and what works for the web. Quality web design also comes from the experience of knowing how to translate ideas into web pages.
8) Less spending down the road:
Establishments that try to get a “good deal” and buy into the promise of getting high-quality design services for a cheap price often end up paying more than they need to. Why? They realize that high quality really does cost money and pay for another designer to re-do their site.
9) Reliable Partnership:
Establishment owners and web designers have to work together to create a website. The process involves communication and compromise. If you are satisfied with the result, the web designer you worked with will be your go-to for changes and new additions.
10) Room for development:
Quality design builds a solid foundation for the improvements you will want to make after the initial site is finished. Whether you want to add a new product or service the site will already have a strong enough aesthetic that you don’t have to go back to square one.
So if it’s professional web design you’re after, which we highly recommend, please let us know, we’ll be happy to supply you with a quote.
Till next time, when we’ll be covering Social Media Marketing.