After a bumper season, it’s time to start looking at getting things going for 2024 and another awesome season to come! Applying the 2024 tourism trends to your guest house can significantly enhance the guest experience, increase bookings, and differentiate your property in a competitive market. Here’s how you can leverage these trends effectively:

  1. Immersive Experiences: Offer unique local experiences such as guided tours of nearby attractions, cooking classes featuring regional cuisine, or cultural workshops showcasing traditional crafts. Utilise virtual reality or augmented reality to provide virtual tours of your guest house and the surrounding area, allowing potential guests to immerse themselves in the ambiance before booking.
  2. Sustainability Takes Center Stage: Implement eco-friendly practices within your guest house, such as energy-efficient lighting, recycling programs, and locally sourced amenities. Highlight your commitment to sustainability in your marketing materials and on your website to attract environmentally conscious travelers.
  3. Personalisation and AI Integration: Use guest data and preferences to personalise the booking experience, offering tailored recommendations for local activities, dining options, and room amenities.Incorporate chatbots or AI-powered assistants on your website to provide instant assistance and answer common guest inquiries.
  4. Rise of Micro-Travel and Remote Work Opportunities: Offer special packages or discounts for short stays, weekend getaways, or extended stays for remote workers looking for a change of scenery.Provide amenities such as high-speed Wi-Fi, comfortable workspaces, and access to printing and scanning facilities to cater to digital nomads.
  5. Influencer Collaboration and User-Generated Content: Partner with travel influencers or local bloggers to showcase your guest house on social media platforms and travel websites. Encourage guests to share their experiences on social media by creating Instagrammable spaces within your guest house and offering incentives for user-generated content.
  6. Wellness and Mindful Travel: Create wellness-focused amenities such as yoga classes, spa treatments, or meditation sessions for guests seeking relaxation and rejuvenation. Provide healthy meal options made with locally sourced ingredients and offer outdoor activities such as hiking or nature walks in nearby scenic areas.
  7. Contactless Travel Experiences: Implement contactless check-in and check-out procedures using mobile check-in apps or self-service kiosks to minimize physical contact. Enable digital payment options and electronic key access to streamline the guest experience and enhance safety and convenience.

By incorporating these 2024 tourism trends into your guest house operations and marketing strategies, you can attract discerning travelers, foster guest loyalty, and create memorable experiences that set your property apart in the competitive hospitality industry.

For more info and assistance with setting up your 2024 tourism marketing campaign, please pop us a mail at or WhatsApp Jacques on 084 706 2020 or Anika on 084 690 6526