In our last edition we looked at a few great, FREE ways to use Facebook to increase those all important and sought after direct bookings and to be honest, if those are the only steps you’re taking when it comes to your social media marketing, that is already a huge step in the right direction and you’ll most definitely start seeing some community growth and interest in your business and offers.
This time round, we would like to shed a little bit of light on PAID Facebook Advertising and how it can be used correctly to really help those direct bookings roll in.
As you all know Facebook is still one of the most popular marketing platforms around and has grown to more than a whopping 2.7 billion active users. Very smartly they have also expanded their advertising network to suit a huge range of businesses, including those in the hospitality industry. Paid advertising does come with some complexities, so it is important to understand what Facebook offers in that line and what it can offer your business in terms of reaching new audiences and those all important conversions.
We’ve put together a list of easy to understand reasons why we highly recommend employing some Facebook paid advertising as part of your must have online marketing campaign.
  • You can run ads on Facebook, Instagram and Audience Network on any budget. You tell Facebook how much you want to spend on advertising. Then they’ll try to get you as many results as possible for that amount. Probably the most important reason to take advantage of this is that it’s AFFORDABLE, EFFECTIVE and FAST!

  • Facebook allows you to micro target your exact audiences and focus your ads toward those users relevant to your business. Facebook is very data rich and has a meticulous level of detail that allows you to narrow down the demographic for every ad you run, so it makes micro-targeting your audiences very easy and effective.

  • Facebook ads are low cost!! Ads are freely available to all businesses and so are the tools used to manage them. The only cost involved would be the running of ads and that depends completely on your budget, so you decide the cost and what you can afford.

  •  You get results, and fast! Facebook ads are ideal for both short- and long-term digital marketing strategies since you’ll start seeing activity and results as soon as they go live, but they do work best for fast results. So perfect for running specials, offers or advertising a time sensitive event.

  • You have access to one of the largest audiences on the planet!! Way back in 2012 Facebook also acquired Instagram and you are now able to cross post your ads on both, with very little extra effort and double the results.

  • By managing your ads correctly, you have access to great reporting tools, helping you to determine if you’re doing the right thing when it comes to targeting etc. It also gives you the option to prevent ads from showing for low-quality markets or non-performing audiences. This is great considering that all the data gathered can be used in future ad campaigns thus honing your marketing strategy to perfection.

  • You reach way more people than with simple, organic Facebook marketing, which, unless you have a massive following really doesn’t get you that far anymore. Paid advertising and organic advertising aren’t exclusive though, you can do both! And with ad types specifically designed for engagement, signups, or followings, paid-ads can actually improve your organic traffic as well. And they’ll do it faster! Paid ads get better engagement, far greater impressions ( the number of times your content gets viewed ), and more conversions.

Pop us a mail at or WhatsApp 084 706 2020 or 084 690 6526