If you are getting started with a strategy for receiving and managing online reviews and guest feedback, first on your list should be the world’s biggest travel site: TripAdvisor. TripAdvisor has become an important resource for travelers as well as establishments because of its very extensive global coverage, the large number of reviews, and its candid traveler photos. We’ve put together the most important reasons why your establishment should be talking about tracking and​
managing TripAdvisor Reviews.

  • It’s the biggest site for hotel and hospitality – TripAdvisor reaches 340 million visitors every month and over 350 million reviews and opinions covering more than 6.5 accommodations, restaurants and attractions. An average of about 230 new reviews are added every minute.
  • It is a high-authority site that can significantly impact SEO – Businesses with more and better reviews on a diverse range of review sites enjoy higher SEO rankings. By managing customer reviews on TripAdvisor , you can improve your SEO performance and drive more sales and revenue through search marketing.
  • It can be an effective tool for building brand reputation and fostering consumer trust – Consumers today value authenticity over perfection. This is why they trust reviews and peer-generated content over branded social media content, information from salespeople, and even natural search engine results.
  • It facilitates marketing and sales, and works best when you already have great reviews in place – If your business is getting great reviews and if you excel at responding to customer feedback and creating positive customer experiences, this can greatly contribute to more bookings and improve conversion.

93 % of hoteliers agree that online reviews are key in the future of their business! Online reviews also ranked as the most trusted resource for travel planning in a recent report by the World Travel Market. That’s ahead of personal recommendations, tourist board websites, travel blogs, social media and print guidebooks!! Claim your business listing on TripAdvisor and enter complete, correct and up to date business information in your profile. Use the tools on offer like Review Express and ReviewTrackers to generate more and better reviews. Always show that you value guest feedback and respond to your guest reviews.