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Alexa Traffic Rank Explained
High Alexa traffic rankings are coveted by webmasters and website owners around the world. While data is collected only from Alexa Toolbar users, the toolbar is used by millions of web surfers. You can download the Alexa Toolbar from www.alexa.com.
How Alexa ranks your website:
Ratings are based on a level from 1 to 4,000,000 and it goes beyond 4 mil sometimes. The LOWER your rating on Alexa the better. Meaning if you have a ranking under 100,000 then your website should be producing some good traffic. 2,000,000 to 4,000,000 ratings are for new sites mostly, or sites with no traffic basically. While a rating of 1 will be the website with the most traffic.
The best use of this traffic ranking tool is to see how your site compares to 3 months ago as well as to other side. Moving up in the Alexa rankings can help you determine if your Internet marketing efforts are bringing unique visitors to your website.
Alexa also monitors the Average Pages Viewed by one visitor over a day, week, or month. The more pages viewed the more interested you visitors might be about the information on your site. If you get 1.0 as your Average Pages Viewed score, then one person only looks at one page on average at different time periods. Get a score of 5, most of the time it means 5 pages viewed per visitor.
Alexa also accesses reach per million of users. This rating is tricky to understand as well, took me a bit to put it all into explainable numbers not just rating points. Yahoo has a reach per million internet users of 28% which means for every 1,000,000 million visitors, they get 280,000 of that traffic. So if you have a traffic level of 20 then that means for every million people 20 visit your site.
How does the Alexa Traffic Rank compare to the Google Page Rank?
Google PageRank (GPR) and Alexa Traffic Rank (ATR) are two different measures of a website's success. Simply speaking, GPR measures the number of links to the site, while ATR measures the site's traffic. There is a very strong relationship between Google PR and Alexa Traffic Rank.