Products
• Website Promotion
• Internet Distribution
• E-mail Marketing
• E-mail Branding
• Mobile Sites
• Social Media
• Website Promotion
• Internet Distribution
• E-mail Marketing
• E-mail Branding
• Mobile Sites
• Social Media
All-in-one Marketing Packages
Tourism Marketing SA offers a complete package of internet marketing strategies, including website optimization, e-mail and social media marketing guaranteed to drive visitors to your website.
Tourism Marketing SA offers a complete package of internet marketing strategies, including website optimization, e-mail and social media marketing guaranteed to drive visitors to your website.
Our All-in-One Packages offer a one-stop-solution for Guest Houses, B&B's and Self Catering Accommodation.
Hosting Premier - Search Engine & Social Media Optimization
Website Hosting, E-mail Branding, Wordpress Blog, Facebook Business Page, Twitter Account, Mobile Site, Support & Maintenance, Link Building and Ongoing Search Engine Optimization are the key features of our All-in-One Online Marketing Packages which are designed to support Guest Houses, B&B's and owners of Self Catering Accommodation to market your establishment online.
Click on the below images for more information!
All our hosting packages include the hosting of your website, annual domain renewal fee, hosting of e-mail and databases if required as well as regular updates to text, rates and images (all you need to do is to send us an e-mail with your change request). You will have access to your website's statistics and control panel to manage e-mail accounts, out of office replies, blacklisting and whitelisting of e-mail address (to eliminate spam). You will also have access to our suite of value-added application such as the Listing Manager, Review Manager, Mail Manager and Link Manager.
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Our Hosting Plus and Hosting Premier Packages include the ongoing Optimization of your website for Search Engines. Whenever we design or take on a new website, we carefully optimize the site following our check-list of over 25 items to ensure it is fully search engine friendly. We optimize page urls, meta tags, alt image tags, page titles and internal links; we add a site map to your site and submit your site to major search engines and directories; we add a link directory and exchagne links with over 150 sites; we add google analytics to your site and provide you with a monthly traffic and ranking report for your top key phrases; we review your site performance regularly and make adjustments whenever required. The results are improved rankings for your top key phrases and increased traffic to your website.
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Facebook has several millions of users around the world. The site helps you stay in touch with your guests. Facebook has a number of features. The Facebook 'wall' is one of these features. Through the Facebook wall you can perform a number of tasks. You can post the messages you want your friends to know on your Facebook wall.
Similarly, you can also write on their wall to send across a message. All your activities on Facebook, i.e. news, specials or updating profile are posted on your friends' wall so that they can stay informed about you. The Facebook wall can be used in more than one ways.The wall can be used to give information to your friends and at the same time gain information about them. We design and maintain a custom designed welcome page, add a reservation tab, logo banner and other features to promote your establishment on Facebook. 
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If you wish to maintain a loyal fan base for your establishment, Twitter could be one of the tools that will help you do so. Over the last four years, twitter has moved on from being just another social networking website to become an important tool for marketing. As a business tool, twitter can help in sharing information about your establishment, and getting information and feedback from your guests.
While establishments can use tweets for advertising their specials, guests can give their feedback in the form of replies. Many guests also use Twitter to ask questions or to provide ideas and suggestions to the establishments about how they can make their service better. 
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In comparison to your website, a blog allows you to regularly post articles in an easy way. Adding articles to your blog will boost your blog?s rankings in search engines as well as the rankings in your website. All our blogs are designed using WordPress, which is one of the most popular blogging tools available. WordPress is built for Search Engine Optimization and it is very easy to add and update your blog through its built in Content Management System.
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Websites are designed to be natively viewed on computers, which includes desktops, laptops and netbook devices. That means the average website is not meant for use on a handheld or mobile device. This translates to a poor viewing experience on any device besides the traditional computer. Thanks to the birth of smart-phones, tablets, e-readers, and several different types of mobile devices we live in a world where anyone can access the internet on-the-go. In the process of designing your mobile website, we will take the most important aspects of your website and translate it into a similar design that is compacted for lower resolution and smaller devices. Visitors accessing your normal website from a Cell Phone will automatically be redirected to the mobile version of your website.
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Turn your everyday e-mail into a marketing tool for your establishment using branded marketing e-mails. The marketing message, once set-up, will automatically be attached to every e-mail you sent out. Your corporate identity, images, links to your website and social media channels as well as your contact details are incorporated into the marketing banner of your e-mail branding.
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We have developed the social media tool bar to make it easy to add and organize links to your various social media channels including your Blog, Facebook, Twitter, Google +1 and TripAdvisor on your website to make it easy for visitors to your website to share, follow, tweet about and recommend your establishment.
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Invite Guests to write Reviews and publish Reviews on your website with the Review Manager. The Review Manager makes use of hReview, a Microformat that is used for embedding reviews on websites to allow search engines to recognize it as a review and to include it in Google's search results. The review manager is basically a guest book for your website, which allows you to invite guests to write a review and to receive reviews directly from your own website or to add a review to your website which you have received via e-mail or from your establishment's guest book. You will be notified every time someone has written a new review and you will be able to decide whether you would like to publish the review or not. At the same time, you can with one click send a new review automatically to other accommodation directories for inclusion in your establishment listing.
 
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Stay in touch with your guests with the Mail Manager The Mail Manager allows you to capture an unlimited amount of contacts, group your contacts into different segments, create and send e-mail campaigns to these guest segments and to send sequences of pre-written pre-arrival and post-departure e-mails. All e-mails are plain text e-mails personalized with the guests name and a greeting you choose. Rocketseed's branded e-mail solution can be used in conjunction with the Mail Manager.
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You don't need to be a computer expert to manage these channels effectively. We will set up everything for you, and provide you with a guide on how to get started and will be there to maintain all of the above and to provide you with ongoing support.
Over the years and with the most recent rise of Social Media, it has become clear that having a website alone is not enough; it's all about getting visitors to your website, engaging them in an ongoing dialogue and ensuring that they return. An integrated solution combining your website, branding of your daily e-mails, a blog, a customized Facebook Business Page, a customized Twitter account and a mobile phone friendly version of your website ensures that you reach and engage with visitors on different levels and through different channels.
Key benefits realized through successful online marketing:
- Heightened online brand awareness of your establishment.
- Increased interaction with guests and potential guests.
- New links pointing to your establishment's website.
- Improved rankings in search engines.
- Increased traffic to your website.
- Proactive representation in social networks.
- Access to online channels to deliver news and special offers.
- Strengthened guest loyalty, repeat and referal business.
There are many ways Guest Houses, B&B's and Boutique Hotels can leverage social media to further their business objectives.
Compare our different packages:
| Service | Premier 10 Starter |
Premier 25 Most Popular |
Premier 50 Advanced |
Premier 100 Premium |
| Domain Registration | ✔ | ✔ | ✔ | ✔ |
| Website Hosting (Disk Space) | 1GB | 2.5GB | 5GB | 10GB |
| Website Traffic | 10GB | 25GB | 50GB | 100GB |
| Databases (Hosting of Blog) | 1 | 2 | 5 | 10 |
| Content Manager (coming) | ||||
| E-mail Accounts | 10 | 25 | 50 | 100 |
| E-mail Branding | 1 | 1 | 1 | 1 |
| Webmail | ✔ | ✔ | ✔ | ✔ |
| Mail Manager Contacts (more) | 1000 | 2500 | 5000 | 10000 |
| Maintenance (pages) | 10 | 25 | 50 | 100 |
| Optimization (pages) | 10 | 25 | 50 | 100 |
| Link Building (links) | 100 | 250 | 500 | 1000 |
| Link Manager (learn more) | ✔ | ✔ | ✔ | ✔ |
| Search Engine Submission | ✔ | ✔ | ✔ | ✔ |
| Directory Submission | ✔ | ✔ | ✔ | ✔ |
| Facebook Business Page | ✔ | ✔ | ✔ | ✔ |
| Customized Twitter Account | ✔ | ✔ | ✔ | ✔ |
| Wordpress Blog | ✔ | ✔ | ✔ | ✔ |
| 5-page Mobile Site | ✔ | ✔ | ✔ | ✔ |
| Social Media Tool Bar/Box | ✔ | ✔ | ✔ | ✔ |
| Review Manager (learn more) | ✔ | ✔ | ✔ | ✔ |
| Site Usage Report (Monthly) | ✔ | ✔ | ✔ | ✔ |
| Ranking Report (Key Phrases) | 10 | 25 | 50 | 100 |
| Online Statistics | ✔ | ✔ | ✔ | ✔ |
| Listing Manager (learn more) | ✔ | ✔ | ✔ | ✔ |
| 99.9% Uptime | ✔ | ✔ | ✔ | ✔ |
| Telephone & E-mail Support | ✔ | ✔ | ✔ | ✔ |
| Monthly Fee | R339 | R499 | R899 | R1299 |
| Once-off set-up fee | R850 | R850 | R850 | R850 |
A brief case study
Joanna is the owner of a 3-star graded guest house half way between Johannesburg and the Kruger National Park. She is very active in her community and loves to write in her blog but felt that she needed assistance making all her efforts more effective. After having transfered her website to our dedicated server, we have added some more content to her website and entirely recoded and optimized it to be able to submit it to search engines. The Link Manager allowed us to quickly exchange reciprocal links and steadily increase the number of back links. We have created a sub-domain on her own web address for her blog which was hosted on someone elses domain (ie yourblog.someonelsesdomain.com) to ensure that her own website will benefit from the traffic and links from her blog and vice versa. The next step was to set-up her Facebook and Twitter business page profiles and incorporate all of these channels into an attractive marketing e-mail banner and signature to be attached to her everyday e-mails (e-mail branding) to effectively use those daily e-mails to drive more traffic to her website and also to encourage people to write reviews and engage with her establishment. A 5-page compressed mobile version of her website was created to which visitors who visit her website using a mobile phone or table are now automatically redirected for a mobile phone friendly browsing experience. The Review Manager now allows Joanna to invite guests to write a review and publish any review immediately on her website (after reviewing it). Her love for writing articles on her blog quickly helped her to increase the traffic to her blog and website. Joanna uses the Mail Manager from time to time to send news and specials via e-mail to her regular guests, but more often, she communicates news and specials using her blog, Facebook and Twitter profiles, where she has a reputable amount of "likes" and "followers", who all in turn have more friends who now become potential new guests. Buttons of the various social networking sites on her website and blog make it easy now for visitors to her site to share their experience.
Why is Tourism Marketing SA the right choice when it comes to online marketing services for the hospitality industry?
A Passionate Team. Innovative Products. Great Value. And No Risk.
A Passionate Team. Innovative Products. Great Value. And No Risk.
Get the Best of Both Worlds
We don’t just know the ins and outs of the internet, we also understand the hospitality industry, giving you the best of both worlds.
We don’t just know the ins and outs of the internet, we also understand the hospitality industry, giving you the best of both worlds.
Easy, Effective, Measurable
Our services are packaged to suite any size of establishment. You stay in control with monthly reports to make the right business decisions.
Our services are packaged to suite any size of establishment. You stay in control with monthly reports to make the right business decisions.
Money Back Guarantee
Try us out and if you decide to leave us within the first 90 days we'll pay your money back. Read more...
Try us out and if you decide to leave us within the first 90 days we'll pay your money back. Read more...
No Contracts. No Catch
We don't believe in contracts. You aren't locked in and you can cancel easily at the end of any month. So we'll always be doing our best for you.
We don't believe in contracts. You aren't locked in and you can cancel easily at the end of any month. So we'll always be doing our best for you.
Call 021 556 3469 to find out how we can help your establishment!