All-in-one Marketing Packages
Tourism Marketing SA offers a complete package of internet marketing strategies, including website optimization, e-mail and social media marketing guaranteed to drive visitors to your website.
Our All-in-One Packages offer a one-stop-solution for Guest Houses, B&B's and Self Catering Accommodation.

Hosting Premier - Search Engine & Social Media Optimization

Website Hosting, E-mail Branding, Facebook Business Page, Twitter Account, Mobile Site, Support & Maintenance, Link Building and Ongoing Search Engine Optimization are the key features of our All-in-One Online Marketing Packages which are designed to support Guest Houses, B&B's and owners of Self Catering Accommodation to market your establishment online.

Click on the below images for more information!

website hosting
All our hosting packages include the hosting of your website, annual domain renewal fee, hosting of e-mail and databases if required as well as regular updates to text, rates and images (all you need to do is to send us an e-mail with your change request). You will have access to your website's statistics and control panel to manage e-mail accounts, out of office replies, blacklisting and whitelisting of e-mail address (to eliminate spam). You will also have access to our suite of value-added application such as the Listing Manager, Review Manager, Mail Manager and Link Manager.

  blog
Our Hosting Plus and Hosting Premier packages include the maintenance and updates to text and images (excluding design) of your website. All you need to do is send us an email with your change requests and we will implement it.

     
search engine optimization
Our Hosting Plus and Hosting Premier Packages include the ongoing Optimization of your website for Search Engines. Whenever we design or take on a new website, we carefully optimize the site following our check-list of over 25 items to ensure it is fully search engine friendly. We optimize page urls, meta tags, alt image tags, page titles and internal links; we add a site map to your site and submit your site to major search engines and directories; we add a link directory and exchagne links with over 150 sites; we add google analytics to your site and provide you with a monthly traffic and ranking report for your top key phrases; we review your site performance regularly and make adjustments whenever required. The results are improved rankings for your top key phrases and increased traffic to your website.

  mobile website
Websites are designed to be natively viewed on computers, which includes desktops, laptops and netbook devices. That means the average website is not meant for use on a handheld or mobile device. This translates to a poor viewing experience on any device besides the traditional computer. Thanks to the birth of smart-phones, tablets, e-readers, and several different types of mobile devices we live in a world where anyone can access the internet on-the-go. In the process of designing your mobile website, we will take the most important aspects of your website and translate it into a similar design that is compacted for lower resolution and smaller devices. Visitors accessing your normal website from a Cell Phone will automatically be redirected to the mobile version of your website.

     
facebook
Facebook has several millions of users around the world. The site helps you stay in touch with your guests. Facebook has a number of features. The Facebook 'wall' is one of these features. Through the Facebook wall you can perform a number of tasks. You can post the messages you want your friends to know on your Facebook wall.
Similarly, you can also write on their wall to send across a message.
All your activities on Facebook, i.e. news, specials or updating profile are posted on your friends' wall so that they can stay informed about you. The Facebook wall can be used in more than one ways.The wall can be used to give information to your friends and at the same time gain information about them. We design and maintain a custom designed welcome page, add a reservation tab, logo banner and other features to promote your establishment on Facebook.

  twitter
If you wish to maintain a loyal fan base for your establishment, Twitter could be one of the tools that will help you do so. Over the last four years, twitter has moved on from being just another social networking website to become an important tool for marketing. As a business tool, twitter can help in sharing information about your establishment, and getting information and feedback from your guests.
While establishments can use tweets for advertising their specials, guests can give their feedback in the form of replies. Many guests also use Twitter to ask questions or to provide ideas and suggestions to the establishments about how they can make their service better.

     
email branding
Turn your everyday e-mail into a marketing tool for your establishment using branded marketing e-mails. The marketing message, once set-up, will automatically be attached to every e-mail you sent out. Your corporate identity, images, links to your website and social media channels as well as your contact details are incorporated into the marketing banner of your e-mail branding.

  social media toolbar
We have developed the social media tool bar to make it easy to add and organize links to your various social media channels including your Blog, Facebook, Twitter, Google +1 and TripAdvisor on your website to make it easy for visitors to your website to share, follow, tweet about and recommend your establishment.

     
review manager
Invite Guests to write Reviews and publish Reviews on your website with the Review Manager. The Review Manager makes use of hReview, a Microformat that is used for embedding reviews on websites to allow search engines to recognize it as a review and to include it in Google's search results. The review manager is basically a guest book for your website, which allows you to invite guests to write a review and to receive reviews directly from your own website or to add a review to your website which you have received via e-mail or from your establishment's guest book. You will be notified every time someone has written a new review and you will be able to decide whether you would like to publish the review or not. At the same time, you can with one click send a new review automatically to other accommodation directories for inclusion in your establishment listing.



  email manager
Stay in touch with your guests with the Mail Manager The Mail Manager allows you to capture an unlimited amount of contacts, group your contacts into different segments, create and send e-mail campaigns to these guest segments and to send sequences of pre-written pre-arrival and post-departure e-mails. All e-mails are plain text e-mails personalized with the guests name and a greeting you choose. Rocketseed's branded e-mail solution can be used in conjunction with the Mail Manager.

You don't need to be a computer expert to manage these channels effectively. We will set up everything for you, and provide you with a guide on how to get started and will be there to maintain all of the above and to provide you with ongoing support.

Over the years and with the most recent rise of Social Media, it has become clear that having a website alone is not enough; it's all about getting visitors to your website, engaging them in an ongoing dialogue and ensuring that they return. An integrated solution combining your website, branding of your daily e-mails, a customized Facebook Business Page, a customized Twitter account and a mobile phone friendly version of your website ensures that you reach and engage with visitors on different levels and through different channels.

Key benefits realized through successful online marketing:

  • Heightened online brand awareness of your establishment.
  • Increased interaction with guests and potential guests.
  • New links pointing to your establishment's website.
  • Improved rankings in search engines.
  • Increased traffic to your website.
  • Proactive representation in social networks.
  • Access to online channels to deliver news and special offers.
  • Strengthened guest loyalty, repeat and referal business.

There are many ways Guest Houses, B&B's and Boutique Hotels can leverage social media to further their business objectives.

Compare our different packages:

A brief case study
Joanna is the owner of a 3-star graded guest house half way between Johannesburg and the Kruger National Park. After having transferred her website to our dedicated server, we have added some more content to her website and entirely recoded and optimized it to be able to submit it to search engines. The Link Manager allowed us to quickly exchange reciprocal links and steadily increase the number of back links. The next step was to set-up her Facebook and Twitter business page profiles and incorporate all of these channels into an attractive marketing e-mail banner and signature to be attached to her everyday e-mails (e-mail branding) to effectively use those daily e-mails to drive more traffic to her website and also to encourage people to write reviews and engage with her establishment. A 5-page compressed mobile version of her website was created to which visitors who visit her website using a mobile phone or table are now automatically redirected for a mobile phone friendly browsing experience. The Review Manager now allows Joanna to invite guests to write a review and publish any review immediately on her website (after reviewing it). Joanna uses the Mail Manager from time to time to send news and specials via e-mail to her regular guests, but more often, she communicates news and specials using her Facebook and Twitter profiles, where she has a reputable amount of "likes" and "followers", who all in turn have more friends who now become potential new guests. Buttons of the various social networking sites on her website make it easy now for visitors to her site to share their experience.

Why is Tourism Marketing SA the right choice when it comes to online marketing services for the hospitality industry?
A Passionate Team. Innovative Products. Great Value. And No Risk.
Get the Best of Both Worlds
We don’t just know the ins and outs of the internet, we also understand the hospitality industry, giving you the best of both worlds.
Easy, Effective, Measurable
Our services are packaged to suite any size of establishment. You stay in control with monthly reports to make the right business decisions.
Money Back Guarantee
Try us out and if you decide to leave us within the first 90 days we'll pay your money back. Read more...
No Contracts. No Catch
We don't believe in contracts. You aren't locked in and you can cancel easily at the end of any month. So we'll always be doing our best for you. 

Call 021 556 3469 to find out how we can help your establishment!

Customer Support
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What our Customers say...
"I am excited at the prospect of working with you as it has really been a struggle with my current web hosting company, who have not encouraged any efforts to improve our website marketing."
Dennis Cook, Horizon Cottages
""Your professional way of conducting your business together with your knowlegde in the hospitality industry has got our business to the top in such a short time.""
Ursula Boutry, Rouge On Rose Boutique Hotel
"Just a quick e-mail to say how pleased we are with the fabulous work you guys have done with our website. Elisna and I wouldn’t hesitate to highly recommend Tourism marketing in a heart beat."
Elisna & Mark Couzens, Mandalay Beach Guest House
""How marvellous to have this all sorted out! This is just getting to be a bigger job each year, so I'm delighted you are sorting it all out.""
Lesley Paterson, Umbrella Tree House
""I must admit, that the website enquiries are really picking up. Thank you for that and a job well done." "
Ellen Dry, Tranquil Nest
""I have noticed an increase in the number of visitors to the website of some 20% per month. This is very heartening for me, because we all know that the winter months are the quietest time. Thanks to you and your team for making this possible." "
Dennis Cook, Horizon Cottages
"We have really started getting a lot of enquiries since you upgraded our site. Our site is working fantastic!! Please add the below link on to our site"
Lisa, House on York
"Hi Anika, Thank you for your professional help as always:) Kind regards, "
Erika, Seabreeze Plett
"Let me say how pleased I am at the comprehensive and innovative hosting plus package that we are receiving from Tourism Marketing SA. I have already made good use of the link manager facility and I find it a great improvement."
Dennis Cook, Noordhoek
"Let me say how pleased I am at the comprehensive and innovative hosting plus package that we are receiving from Tourism Marketing SA. I have already made good use of the link manager facility and I find it a great improvement."
Dennis Cook, Noordhoek
"Thank you for keeping us informed as to what is happening on the web for us. Your assistance has been great, with prompt and detailed responses. I feel we're being taken care of. Thanks again.