• Website Promotion
• Internet Distribution
• E-mail Marketing
• E-mail Branding
• Mobile Sites
• Social Media
E-mail marketing is a cost effective way of keeping in touch with your existing client base. A regular contact with existing clients ensures that guests who stayed with you will remember your business and often results in new referrals from existing clients. It is an excellent way of increasing customer loyality.
What are the steps involved?
1. As a first step, we create a newsletter template that represents the look and feel of your
establishments, is in line with your other marketing material, ie brochures and websites and is
suitable to covver the topics of any future newsletters.
2. Secondly, we set-up your client data base, which we draw from your current booking system
or client records (an excel file would be ideal).
3. Lastly, we edit your newsletter with your content, images, etc. and send it to your client base.
How can I monitor the response rate?
You will receive a username & password to be able to login to the send statistics for every newsletter.
You will be able to see how many newsletters have been sent, how many have been received, how
many recipients have opened your newsletter and how many have clicked on any of the links in your
newsletter. Recipients will be able to forward your newsletter to a friend or add it to any of their social media channels such as facebook, etc. You will know exactly who has done what with your newsletter.
How often should I send a newsletter?
We recommend a minimum send of 3 – 4 newsletters per year, maximum 12 newsletters per year.
Remember that the preparation takes some time and effort from your site as well and a good
newsletter should be interesting, otherwise people will quicly unsubscribe.
| Service | Platinum |
| Set-up of Newsletter template including first send | R850.00 |
| Editing of Newsletter (per send) | R399.00 |
| Send Credits (1 credit = 1 e-mail address) | R0.04 |