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Google's Page Rank Explained
Google PageRank or PR for short is numeric value assigned by Google to pages that represents how important a page is. The more important and known your pages are, the better PR they will get. PR is a scale from 0 to 10 where 0 is an unknown page for Google and 10 is the highest PR that can be assigned.
Google considers a page linking to another page effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Page Rank (PR) is Google's way of deciding a page's importance. It matters because it is an important factors that determines a page's ranking in the search results. Adding pages with optimized content and link building are the most important things that you have to do if you want to increase your PR and get high rankings on Google and other major search engines.
Going into more details
As stated above, the main factor in PR is links (or backlinks as they are called). But no all links weight the same when it comes to PR. So an 'important' page linking to you gives you more PR than a 'less important' one.
There for you should always try to get backlinks from pages that have a high PR. These will benefit your page the most.
Another factor in PR propagation is the number of out-links the 'voting' page have. So a PR4 page with only one out-link on it might give you more weight than a PR5 page with 100 out-links on it.
When does Google calculate PRs?
Google calculates pages PRs once every few months, this is called PR update. After a PR update is done, all pages are assigned a new PR by Google and you will have this PR until a new PR update is done.
New sites that were just launched will have a PR of 0 until an update is done by Google so that they are assigned an appropriate PR.
Factors that can increase your Google PageRank
Now the Google PageRank algorithm can be very complexed, but yet friendly invention. Here is a list of things that could help boost you Google PageRank, with a rating scale beside it of how important we think it is.
- Quality Relevant Links
- Quality Inbound links
- Add Pages Frequently
- Update Pages Frequently
- Good Neighborhood Directories with high PageRank Levels
- Article Submissions
- No Broken Links
Factors that can decrease your Google PageRank
- Bad inbound links
- Link spamming
- Bad Content
- Lots of broken links
- SEO Black Hat Techniques